Speechwriting


By Simon Lancaster
ISBN:
PUBLISHED: 2010
PAGES: 240
BINDING: Paperback
SIZE: 216x140 mm
INSIDE:

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage.

The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language.

The second part covers the crafts of editing, soundbites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters.

Our Price: £11.19

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